There’s no return on investment in the online video solution’s new features — the more navigation elements we add, the more confused our streaming service consumers seem. Our efforts to stand out with rich functionality are wide of the mark, as it doesn’t resonate with the audience.
As the process of implementing something new usually takes a while, we lag behind the innovation tempo of interactive live streaming competitors. Users come, test our service, but get bored pretty soon due to the lack of exciting interactions, “wow” features, or at least design updates.
Today, saving money is likely to be the primary criterion of video subscription service selection. Our current price offering is definitely losing in this game — it’s getting harder to inspire viewers to stick with your recurrent subscription each new month coming.
Directing all efforts to introduce unique content collections and a bundle of interactive video features, we’re taken aback by the icy response. Are the users left cold by our service opportunities or puzzled with a vast variety of elements?
They all are staying at one and the same point, which is called a high churn rate. Is there a chance to turn personalization efforts in the right direction, thus enhancing the interactive experience of viewers instead of ruining it?
We’re ready to debunk these concerns and develop a cost-effective solution for you — with a “build once, deploy across multiple platforms” modular principle in mind. You won’t need to experience either increased TCO or eye-wateringly high maintenance prices.
As today’s audience tends to multitasking, second-screening gives them a chance to consume show-related content or make spontaneous purchases inspired by the ad, while watching their favorites.
Polling, chatting, sports betting, live commenting, or TV show voting make a viewer completely absorbed in the interactive video content through being part of the show and communicating with the audience.
Extended navigation via mobile devices provides maximum usability, while all suggestions for improving the app are carefully collected as viewers are kindly nudged to share their impressions of using it.
